"bookheads" for New York Public Library


CHALLENGE

Improve NYPL's declining brand engagement among Millenials and Gen Z.

SOLUTION

Bookheads gives readers a fun way to share the joy of reading with their friends, within the apps where they already spend their time: Instagram and Snapchat. It's like Goodreads™ social media savvy younger cousin.

001. Become a #bookhead, using the custom Snapchat lens. (A geo-lens activated by scanning your book's ISBN code).
002. See who else is reading your book. (#bookheads snaps are automatically uploaded to I.G with author and title hashtags).




" Cram your head with characters and stories. Abuse your library privileges.” 
― Jennifer Weiner