Made for Walking: The Legends of Shoe Design 



Challenge

After learning that brand preference was declining among urban Millenial men who identify as "style-conscious," Johnnie Walker challenged us to extend their iconic "Keep Walking" campaign into uncharted territory: The fashion world.

SOLUTION

A virtual reality takeover of NYC's outdoor shoeshine stands, during NY fashion week.

Details

"Made For Walking" is screened on Samsung VR headsets, as viewers get their shoes shined.
The VR experience explores the work studios of legendary shoe designers Jimmy Choo and Tinker Hatfield, who share words of wisdom and secrets of their craft. 

tinker final

BONUS FUN

The Walking Tour App encourages "Made for Walking" viewers to watch all 3 episodes, by checking-in at each shoeshine stand.
The app also lets you apply what you've learned from the legends, by designing your own shoes.

 


"A shoe is not only a design, it's a part of your body language, the way you walk."

- Christian Louboutin